Sustainable marketing
Integrating responsible decisions and actions in strategy and marketing tactics in alignment with the sustainability efforts of the business can have a positive impact on multiple levels.
What we can do for you
We believe that the traditional marketing concept, which is based on the organisation’s business model of making profits by identifying the current needs of customers and fulfilling them more effectively and efficiently than competitors do, is not sustainable in the long-term.
A transition to a sustainable marketing concept, based on a business model that integrates responsible actions that meet the current needs and future needs of customers and the organisation, as well as positively impact the environment and society, is important. We help you to develop a marketing strategy and marketing tactics in alignment with the sustainability efforts of the organisation.
With the goal to demonstrate responsibility in marketing communications, we advise on marketing ethics, which apply moral standards to marketing decisions, actions, and behaviours, and guide on good practices for responsible marketing, which extends beyond ethics to encompass a broader commitment to environmental and social responsibility.
We help you to develop approaches to communicate products and services in a way that emphasises their positive impacts on the environment and society while minimising negative effects, and in a way that enables customers to recognise the value in buying sustainable products and services.
We help you to minimise negative environmental impacts through the use of sustainable materials, and work closely with you to implement sustainable sourcing practices, which seek to ensure that products or services that are sourced are the outcome of a manufacturing process that minimises the negative environmental and social impact.
