Sustainable brand
Brands that are meaningful not only achieve better growth in the short-term, but also fortify their endurance for the long-term when they integrate sustainability principles.
What we can do for you
We believe that strong brands that are sustainable will succeed over time. Sustainability involves building a brand with a value proposition and brand positioning that is viable, and brand tactics that are geared toward the long-term. To make a brand truly sustainable, other dimensions come into play.
We help you to undertake an analysis of the brand and identify underperforming areas against meaningful dimensions, which can strengthen the endurance of the brand. While the viability of a brand can typically be strengthened through an effective value proposition and brand positioning that resonates with the target market, the endurance of the brand can be further enhanced through business practices deep rooted in sustainability, or be diminished through business practices that create a negative economic, environmental, and social impact.
We work closely with you to identify what economic, environmental, and social dimensions are most relevant to the brand, and then help you to integrate these dimensions of sustainability into the brand. In this process, depending on what is right for your brand and not losing sight of the opportunity to convert customer intentions into new customer behaviours, we help you in strategic brand repositioning to change the meaning of the brand or tactical brand repositioning to change the brand tactics of the brand.
