Marketing strategy
A sound marketing strategy needs strategic planning that defines which customers to serve, how to best create value for them, and interrelated marketing tactics to execute the strategy.
What we can do for you
We believe that the target market as defined in the business strategy, and the value proposition as a pillar of the business model, which defines how the business creates value for customers and can ensure a return for the organisation by capturing that value, are the foundation upon which to develop an effective marketing strategy.
In strategic planning, we help you to set the marketing objectives, which are informed by the long-term strategic objectives of the business strategy, and develop the marketing strategy, which describes the target market and the products or services based on the value proposition.
In terms of the target market, we help you to decide which customers to serve through segmentation and targeting, and how to profitably serve customers through differentiation, which distinguishes the products or services from the competition, and positioning, which defines how the products or services should be presented in customers’ minds.
As a next step, we help you to define the marketing tactics to execute the marketing strategy. In terms of marketing tactics, which revolve around designing, communicating, and delivering the value that the business creates for its customers, we help you to design the key drivers of customer value, comprising product, service, brand, price, and incentives, to communicate the customer value through communication, and to deliver the customer value through distribution.
To conclude strategic planning, we help you to define the implementation of the marketing strategy and marketing tactics, and set the controls. We work closely with you to build an actionable marketing plan that together with a strategic analysis is a tangible outcome of the strategic planning process.
We help you to develop public relations strategy to build mutually beneficial relationships with the organisation’s publics, and media relations strategy to boost visibility.
