Marketing management
Building a high-performance marketing organisation begins with shaping fast-moving teams that can seamlessly make decisions and take actions that balance effectiveness and efficiency.
What we can do for you
We believe that marketing management, which is a key driver of competitive advantage, and performance and growth, should incorporate a dual approach, being strategic to execute the planned marketing strategy and being tactical to respond with emergent marketing strategy that arises from changes in the business environment.
We help you in transformative thinking to discover what the organisation can do better in marketing management. This may involve re-evaluating the marketing strategy. The goal is to ensure efficient and effective utilisation of resources, and optimising their deployment to drive competitive advantage, and performance and growth for the business.
We help you to undertake an assessment of current management practices to identify opportunities and pain points in formulating, implementing, and evaluating decisions and actions across the stages of marketing management, which include strategic analysis and planning, implementation and execution, and monitoring and control.
We use a tactical perspective to help you to improve efficiency of marketing management, which involves focusing on immediate marketing tactics, and includes optimising day-to-day operations by examining resource utilisation, workflows, and costs.
We adopt a strategic perspective to help you to improve effectiveness of marketing management, which involves focusing on long-range marketing tactics, and includes optimising broader organisational factors such as people, process, technology, and data that collectively enable capabilities, and the operating mode.
