Marketing communications
Integrated marketing communications that leverage a coherent system of paid, owned, and earned media to deliver a unified message across all channels are more effective and efficient.
What we can do for you
We believe that the marketing tactic of communication to communicate the value that the business creates for its customers should prioritise to reach the right customer with the right message through the right channel.
We help you to undertake an analysis of the current state of communication management to capture opportunities and pain points, and assess the organisation’s adoption of an integrated communication approach that delivers a unified message across multiple channels.
In communication planning, we help you to set the objectives, identify the target audience, define the value proposition, determine the message, design the communication, select the channels, establish the budget, decide on the media mix, define the implementation, and set the controls. In this process, the goal is to balance the effectiveness in conveying the intended message and the cost efficiency of reaching the target audience. We work closely with you on implementing the communication, and its control, which includes monitoring the communication, and measuring the results.
We help you to build marketing and sales campaigns, that seek to thrive at the intersection of analytics and creativity, and leverage customer data and marketing technology to optimise campaign performance.
We help you to optimise the promotion of products or services on online marketplaces, and advise on website design and social media. We help you to manage the production and distribution of marketing content and marketing materials.
