Customer loyalty programme
Building loyalty can be amplified with a programme that delivers long-term benefits that resonate with customers, and engages with them at an experiential and emotional level.
What we can do for you
We believe that customer loyalty programmes are only as successful as customers use them, and a loyalty programme’s customer experience is just as important as its rewards to cultivate customer loyalty. This means loyalty programmes have to be centred around customer needs, create value for customers, and be designed to engage with customers across the transactional, experiential, and emotional spectrum.
We help you to determine whether a customer loyalty programme is right for you, and identify what type of loyalty programme best suits customer needs, and is in alignment with the business strategy and the organisation’s strategic guideposts, comprising vision, mission, purpose, and values. We help you to define guidelines for the loyalty programme, comprising loyalty vision, loyalty principles, and loyalty objectives.
We work closely with you to define the loyalty programme type, determine loyalty programme eligibility, select loyalty programme rewards, and define the loyalty programme operating model, comprising capabilities and operating mode.
We help you to design a loyalty programme that rewards the right customers for the right behaviour, and integrate it into the customer experience in a thoughtful way so customers can engage with the loyalty programme across touchpoints and channels.
We help you to manage customer loyalty services and customer club services, and assist in its business administration.
